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2025 ASIA’S BEST FURNITURE DESIGN - Đòng Đòng Collection

31 July 20252 min readAsia Awards Organization
2025 ASIA’S BEST FURNITURE DESIGN - Đòng Đòng Collection

Company: Landco Corporation 

Project name: Đòng Đòng Collection

Location: Hanoi, Vietnam

Designer/ Architect: LandFurniture / Pham Xuan Thiet

Manufacturer: LandProduction

Stakeholder/ Owner: Landco Corporation 

 

The Đòng Đòng Collection by Landco Corporation is a poetic tribute to Vietnamese identity - one that transforms furniture into vessels of heritage, rhythm, and national soul. Inspired by rice, Vietnam’s most sacred symbol, each piece blossoms like a harvest - soft in silhouette, rich in meaning. Gently curved forms echo the shape of rice grains, turning domestic spaces into living stories that evoke pride, memory, and belonging.

What sets Đòng Đòng apart is its seamless fusion of tradition and modernity. Artisans use gold leaf gilding, lacquer painting, and handwoven rattan to craft each item with authenticity and warmth, while contemporary forms and ergonomic features ensure functionality for both Asian and Western settings. The result is a collection that balances past and future, artistry and use, cultural roots and global relevance.

Đòng Đòng is more than a collection - it is a movement. By showcasing Vietnamese craftsmanship at Maison&Objet Paris and Salone del Mobile Milano, it redefines responsible design in a mass-produced world. Authentic, sustainable, and deeply soulful, it offers a new standard for culturally rooted design on the global stage.

 

Discover the world of Đòng Đòng Collection

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