2025 ASIA’S BEST HOSPITALITY INTERIOR DESIGN - Samara Beach Hotel

Company: 2M Design Lab
Project name: Samara Beach Hotel
Location: Central Lombok, Indonesia
Designer/ Architect: 2M Design Lab
Manufacturer: Samara Lombok - PT. Lombok Torok Developments
Stakeholder/ Owner: Samara Lombok - PT. Lombok Torok Developments
Tucked between the hills of Samara and Pantai Torok’s shoreline, Samara Beach Hotel redefines luxury by blending cultural authenticity with sustainable design. Instead of dominating the land, the hotel nestles into it - glulam structures, local materials, and hillside rooms create a seamless dialogue with the terrain, allowing guests to embrace Lombok’s natural beauty without disrupting it. This architectural sensitivity lies at the heart of its excellence.
Inside, design becomes storytelling. Nautical ropes, textured surfaces, and marine hues echo the island’s fishing traditions, particularly the nocturnal squid-fishing rituals of local communities. These elements are not just aesthetic - they foster a serene, sensory journey. Guest rooms offer spaces for reflection, while shared areas like the beachside restaurant and cascading pool invite community, achieving harmony between solitude and togetherness.
Samara Beach Hotel doesn’t chase design trends - it embodies a place-rooted philosophy. Every choice is intentional, every material meaningful. By fusing modern comfort with ancestral memory, it offers more than a destination - it becomes an immersive tribute to Lombok’s cultural soul. This depth of purpose and design integrity secures its recognition as one of Asia’s most outstanding hospitality interiors.
Discover the world of Samara Beach Hotel








